Whether the product is truly fit for Singapore and Southeast Asia
One-stop advisory for entering and landing in the Singapore market
For Food Brands, Manufacturers & Ingredient Suppliers Entering Singapore & Southeast Asia
Entering Singapore and Southeast Asia is more than just selling products.
Nan Yang Advisory connects market study, company setup, corporate secretarial support, legal risk coordination, and long-term planning for investment, education, and family needs into one clear path for business owners expanding into the region.
Read the Market
Assess opportunity first, then decide investment.
Set Up Locally
From incorporation to secretarial support, all aligned.
Control Risk
Investigate before cooperation and stay protected after.
Plan for Family
Coordinate identity, education, and protection together.
Official Advisory Window
Nan Yang Advisory
Local advisory support for food ingredient suppliers, brands, and manufacturers planning to enter Singapore and Southeast Asia.
Kelly Lee · +65 8193 7568
133 New Bridge Road #16-03, Chinatown Point, Singapore 059413
Why a local partner matters
When companies prepare to enter Singapore,sales is often the first thought, but execution is the real challenge.
Once a company truly enters the market, the challenge goes far beyond sales. It includes market judgement, channel strategy, entity setup, background checks, compliance coordination, and the pace of long-term expansion. Nan Yang Advisory helps turn these scattered decisions into one reliable local execution path.
Whether to test the market first or establish a Singapore entity first
Whether a potential partner is reliable and how to conduct background checks
Whether business expansion and family planning should be arranged together
Service Landscape
From market entry to family planning,see the whole structure on one page.
Nan Yang Advisory helps companies enter the market while also helping founders and families arrange the next stage of life. This page presents a complete chain of services, from opportunity assessment and event strategy to long-term planning in Singapore and Southeast Asia.
Gateway Logic
Singapore is not only an end market, but also an important gateway to Southeast Asia. Our service logic starts with whether entry makes sense, then extends to how to enter in a steadier and more practical way.
Read the Market
Market Study and Entry Blueprint
We help assess product fit, target customers, pricing range, channel direction, and cooperation needs so clients can judge opportunity, entry path, and trial cost more clearly.
Lead: Ms Lily Xia
+65 8931 8551
Set Up Locally
Company Registration, Structure Design and Secretarial Support
When a business is ready to develop further in Singapore, we assist in planning a more suitable setup structure, shareholding arrangement, and local secretarial support.
Lead: Jarry Wang
+65 9692 8803
Plan Ahead
Investment Immigration and Family Office
For founders and high-net-worth families preparing for long-term positioning in Singapore, we connect relevant immigration, family office, and supporting resources.
Lead: SY JEN
+65 8182 7346
Plan for Family
Singapore Education Planning
For families considering education in Singapore, we help organise school applications, education pathways, and related preparation steps.
Lead: Gary Tang
+65 9108 9103
Build Protection
Local, International and Legacy Insurance Planning
We help business owners and family members understand suitable protection and legacy arrangements based on identity, family stage, and asset goals.
Lead: See Ping Tan
+65 9623 9263
Run Events
Product Showcases, Brand Presentations and Investor Outreach Events
For companies looking to build regional visibility, we help plan and host product showcases, brand presentations, and investor outreach events to strengthen communication and business connections.
Lead: Nina Wu
+65 9749 1128
Control Risk
Legal Support, Due Diligence and Cross-border Dispute Coordination
We coordinate legal resources in Singapore and China, covering background checks before cooperation, legal consultation, cross-border dispute handling, coordination, and arbitration support.
Partner Law Firms
Whitefield Law Corporation (Singapore)
Jointide Law Firm China
Lead: Vela / Kelly Lee
+65 9457 3691 / +65 8193 7568
Approach
Nan Yang Advisory usually follows this service path to structure the steps and direction for entering Singapore.
We do not begin by discussing only company registration or a single service. We first understand the company’s current stage, the market it hopes to enter, and the real problem it wants to solve.
Once the direction is clear, we connect market entry, entity setup, legal risk coordination, and follow-up arrangements in sequence, so the client can see both immediate action steps and long-term possibilities.
This way of presenting our work fits both first-time consultation and long-term official website use, helping visitors understand that Nan Yang Advisory is not a loose collection of resources, but a complete local coordination solution.
01
Assess the market and entry route first
We start by understanding the product, customer direction, and channel goals, then judge whether Singapore should be positioned as an end market, a brand window, or a gateway into Southeast Asia.
02
Then design the landing and risk-control path
After the direction is confirmed, we connect company setup, structural planning, partner background checks, legal support, and execution rhythm to reduce repeated trial and error.
03
Finally extend into long-term positioning
As the business stabilises, we can then extend into longer-term planning, including identity planning, education arrangements, protection, and legacy considerations for the founder and family.
Business and family planning can move together
While clients are planning business expansion,they may also be arranging the next stage for family and life.
That is why the website keeps clear entry points for education, investment, protection, and legacy matters, helping visitors understand that Nan Yang Advisory offers not only business services, but also a broader local coordination capability in Singapore.
Contact Team
If you are considering Singapore or Southeast Asia,we welcome you to speak with us.
Whether your current priority is market entry, company setup, legal coordination, event planning, investment identity, education, or family planning, you may begin with one directional conversation and we will help outline the next step more clearly.
General Lead
Kelly Lee
+65 8193 7568
Market Entry
Ms Lily Xia
+65 8931 8551
Investment & Identity
SY JEN
+65 8182 7346
Education Planning
Gary Tang
+65 9108 9103
Event Planning
Nina Wu
+65 9749 1128
Legal Coordination
Vela
+65 9457 3691
Insurance Protection
See Ping Tan
+65 9623 9263
Address:133 New Bridge Road #16-03, Chinatown Point, Singapore 059413
Email:[email protected]
Joint Legal Service:Whitefield Law Corporation (Singapore) and Jointide Law Firm China.